Max Campaigns (Beta)

The Max campaign type is in beta, so you might not have access yet. Reach out to a Reddit Ads expert for more details.

Max campaigns are an automated campaign type that improves performance and streamlines setup and management. After you provide your targeting and creative assets, Max campaigns use artificial intelligence to automatically adjust bidding, creative selection, and more—optimizing for each impression in real time.

Key features

• Streamline setup and management: Creating a campaign takes fewer steps, while giving you the power to target the audience you’re looking for. No need to set up ad groups, turn off underperforming ads or audiences, or redistribute budgets.
• Gain valuable insights on creative and targeting: Measure performance of each creative asset and see which assets combinations are performing best. Leverage these insights to evaluate performance by placement, interest, community, or AI-generated audience persona.
• Automate cost control: Budget and bids are automatically allocated and adjusted to minimize cost-per-action (CPA).
• Show the best assets for every scenario: Using provided headlines, media, and CTAs, the Max campaign type predicts the best asset combination for every impression.

Before you start

• Set up a Reddit Ads account. You’ll need to set up a payment method and select an inventory type. We also recommend adding an account avatar to boost your brand’s credibility and drive better engagement.
• Create assets for your ads. This includes text and landing pages. We recommend building assets based on mobile device limitations. See our ad specifications.
• Review our advertising policy. This way, you’ll know what is and isn’t allowed on Reddit.

Set up a Max campaign

1. In the Ads Manager, go to Create Campaign.
2. Choose your campaign objective.
   Max campaign is only available for traffic and conversions objectives.

3. Select the Max campaign type.
4. Fill out your campaign details.
   • Campaign name: Give your campaign an easily identifiable name (e.g., Summer Sale 2024 - US Market).
     This is only be visible in the Ad Manager and reports. Redditors won’t see this.

   • Destination URL: Provide the URL where redditors will go after they click your ad. If you have third-party tracking, you can set this here
   • Bid strategy: Choose how you want to bid in auctions. Learn more about bid strategies.
   • Budget & schedule: Provide the budget for your entire campaign. Reddit automatically allocates budgets to ads based on performance. If your budget type is daily, you can also set a campaign spend cap. This must be at least $20 (daily) or$620 (lifetime).
5. (Conversion objectives only) Choose your goal and optimization window. These will be used to optimize your campaign for a specific conversion event and when to credit your ads to that event.
   This can’t be changed later.

6. Define at least one audience hint. Your suggestions and controls guide Max to target impressions with the highest likelihood of conversion. Learn more about automated targeting and brand safety settings.
   As you fill out your audience, the weekly estimates show how many redditors can see your ad. This estimate approximates the total available reach (not actual reach) and doesn’t represent the number of monthly or daily active users. Consider opening up your targeting to reach more redditors if the estimate is too narrow. Learn more about the estimator tool.

   
7. Set up your assets. Max picks the best combination to show for every impression. 
   • Headlines: Provide at least three headlines. You can also select recommendations based on your website.
   • Media: Choose images and videos from the asset library, or upload new ones. See our specs for images and videos.
   • Thumbnail (recommended): Upload 1:1 or 4:3 images, or choose generated ones. These images are shown in small formats, like compact view. Simple images without text are recommended.
8. Look at the ad preview to see if everything looks right. You can change the view mode to see how this ad may look to redditors. Open view all to see all possible combinations.
9. When ready, look over your campaign setup. If everything looks good, choose your payment method and select Publish.

Campaign management and testing

Before a campaign can go live, it must be reviewed. This normally takes up to 48 business hours but may take a little longer depending on the content. Campaigns submitted over the weekend will be reviewed the following Monday. Campaigns set to run continuously will start running as soon as they’re approved. Learn more about Reddit’s Ad Review Process.

After your ads start serving, you can view insights on your audience’s interests and which asset combinations performed best. These insights can help you understand your audience and make adjustments to your creatives.

Recommendations

• Add third-party tracking to your destination URL. Learn more about third-party measurement.
• (Conversions objective type only) Share high-quality signals. Set up both the Reddit Pixel and Conversions API to widen your conversion coverage. Optimize match quality by sending as many match keys as possible. Learn more about sharing conversions.
• Follow our learning phase recommendations. After a campaign is created or edited, it enters a calibration period where Reddit gets better at predicting the best-performing audiences, placements, and assets. Follow our best practices to help campaigns exit this phase more quickly and minimize cost and performance fluctuations.
• Use audience suggestions. Include some automatically suggested keywords, communities, and interests to broaden your targeting and help Reddit Ads pinpoint your optimal audience.
• Use larger custom audiences when working with a small budget. When using custom audience inclusions, only use custom audiences of 10,000 or more. Smaller custom audiences of at least 1,000 can still perform well for larger budgets.

Things to know

If Max campaigns don't suit your needs, try setup with Simple Create or Advanced Create.

• Only conversions and traffic objectives are currently supported.
• Max campaigns can only create image and video ads.
• Campaigns for special ad categories (HEC) advertisers aren’t currently supported.
• Display URLs aren’t currently supported.
• Max campaigns don’t bid against other campaigns you run. However, when multiple campaigns target the same audience, they may still compete for impressions in the auction.