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About Ad Unit Specifications

Explore specifications for all Reddit ad types—from simple images to dynamic free-form ads—to match your advertising goals.

Image Ad Specifications

Run effective Reddit image ads featuring concise headlines, eye-catching visuals, and optional thumbnails for varied views.

Video Ad Specifications

Capture audience attention with Reddit video ads. Learn the specifications for headlines, autoplay behavior, and optimal video settings.

Install the Reddit Pixel Directly

Learn how to directly install the Reddit Pixel, a JavaScript code snippet that tracks user actions after they view or click your Reddit ads. Requires code editor access.

Reddit Advertising Services Agreement

Ad Credit Terms and Conditions

Conversion Goals

Use conversion goals to optimize Reddit Ads for key actions like purchases or signups. Measure results and tailor ad groups by business objective.

Custom Audiences

Build and manage custom audiences on Reddit to retarget visitors, engage customer lists, and enhance ad effectiveness.

Audience Targeting

Audience targeting lets you reach users based on their interests and passions in the places where they're most engaged, and there are multiple ways you can use it.

Events Manager

Use Events Manager to monitor and optimize Reddit conversion events. Access real-time insights, deduplication details, and attribution tools easily.

About the Conversions API

The Reddit Conversions API (CAPI) lets you securely share conversions—no matter where they happen—to improve measurement, targeting, and optimization.

Integrate Reddit Ads with WooCommerce

CConnect Reddit Ads with WooCommerce to share conversions, sync your catalog, and run campaigns.

Adult Content

Inappropriate Content