Audience Targeting

Audience targeting lets you reach users based on their interests and passions in the places where they're most engaged, and there are multiple ways you can use it.

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Reddit Audiences

Reddit audiences help you reach redditors based on their interests, communities, and keywords, with options for targeting and automated audience expansion.

Custom Audiences

Build and manage custom audiences on Reddit to retarget visitors, engage customer lists, and enhance ad effectiveness.

Demographics

Target redditors by location and gender to refine your audience and ensure your ads reach the right people at the right time.

Automated Targeting

Reach redditors beyond your initial targeting when it’s likely to improve performance.

Supported Customer List Partner Integrations

Implement audience uploads using one of our trusted partners to simplify reach and engage their target audiences more effectively on Reddit.

Types of audiences

Reddit audiences: Redditors' unique interests.
Custom audiences: Curated lists that directly include or exclude redditors from targeting.
Demographics: Redditors' location or gender.
Device and carriers: Share ads to redditors using a specific device and carrier.

Reddit audiences

Reddit audiences help you reach redditors based on their relevant keywords, communities, and interests. We strongly recommend enabling automated targeting to include other relevant audiences beyond your selection automatically.

Subcategory	Description	Example
Interest targeting	Topics redditors recently interacted with. These categories are based on the Interactive Advertising Bureau (IAB) standard using classifications of communities that redditors subscribe to or visit.	`Business & Finance` `Career Planning` `News & Education` `Entertainment`
Community targeting	Communities (“subreddits”) redditors subscribed to, viewed, or visited in the last 28 days.	`r/movies` `r/news` `r/todayilearned`
Keyword targeting	Content containing keywords that you define. This only supports terms in English.	`‘student discount'` `‘startup'` `‘small business'`

Custom audiences

Custom audiences are curated lists of audiences that directly include or exclude redditors. These audiences can be created and accessed in the Audience Manager.

Subcategory	Description
Website retargeting	Use the Reddit Pixel and Conversions API (CAPI) to identify redditors who've interacted with your website and drive them further down the conversion funnel.
Customer lists	Create or upload a list of redditors to target. These are built using privacy-safe emails and mobile advertising IDs (MAIDS).If you're using a supported customer list partner to manage your CRM data, you can directly push customer list segments to the Reddit Ads. This keeps your sensitive customer data in the partner platform and never sends it directly to Reddit.
Lookalike audiences	Connect with redditors likely to be interested in your product or brand based on an existing customer list or website retargeting audience.
Engagement retargeting	Create an audience based on redditors who've interacted with your Reddit ads in the last six months.

Demographics

Demographics targets redditors based on location or gender.

Subcategory	Description
Location targeting	Choose locations to include or exclude in your targeting, including: Countries Designated market area (US only) Region Zip codes
Gender targeting	Choose a relevant gender to target your ads.

Device and carrier

Device and carrier targeting share your ad with redditors using a specific device and carrier. If you're using an app installs campaign, you can also choose a minimum and maximum OS version.

Users matching your criteria will see your ad when they're browsing Reddit. This lets you hone in on your advertising and drill into specific devices, wearables, and mobile service providers.

Your device audience can't be edited after creating an ad group. Create a new ad group to change your targeting.

If you work with a mobile measurement partner (MMP) and run app install ads, you can automatically exclude Android or iOS users who allow app tracking and already have your app installed. This helps you focus on new user acquisition by reducing impressions served to existing users. People are excluded for 90 days after their last engagement with that app. Once they churn out of the audience, they're automatically re-included in targeting.

Supported carrier countries

Australia

Telstra
Optus
TPG Internet
Aussie Broadband
Vodafone Australia
Superloop
Belong
iiNet
Exetel
Southern Phone
Wireline
Spintel

Belgium

Telenet
Proximus
Orange Belgium
VOO

Canada

Rogers Wireless
Bell Mobility
Virgin Mobile Canada
Bell MTS
TELUS Mobility
Shaw Mobile

Denmark

TDC
Telenor Danmark
Hi3G Access (3 Danmark)
Telia Danmark

Finland

DNA
Elisa
Telia Finland

France

Orange
SFR
Bouygues Telecom
Free Mobile

Germany

Deutsche Telekom
Vodafone Germany
O2 Deutschland
EWE Tel
wilhelm.tel

Netherlands

Ziggo
KPN
Odido Netherlands
T-Mobile Netherlands

Norway

Telenor Norge
Telia Norge
Ice Norway

Sweden

Tele2 Sweden
Telia Sweden
Telenor Sverige
Bredband2
Hi3G Access AB (3 Sweden)

Switzerland

Swisscom
Sunrise
Salt

United Kingdom

EE
Vodafone UK
O2 UK
Three UK
Sky Mobile
BT Mobile
TalkTalk
Virgin Media

United States

AT&T
T-Mobile USA
Verizon Wireless
Boost Mobile
Xfinity Mobile
U.S. Cellular

Audience estimates

The estimates tool forecasts your ad group's audience, auction, and traffic. These estimates aren't a guarantee of delivery. Learn more about budgets and bidding.

Audience estimator

Estimate	Description
Audience size	Estimated number of redditors eligible to see your ad based on your targeting and ad placement. This doesn't represent how many people will see your ad and isn't an estimate for monthly or daily active users.
Impressions	Calculated using your targeting parameters, placement, and bid type. Assumes full delivery of your budget.
Clicks	Calculated using your targeting parameters, placement, and bid type. This assumes full budget delivery.