Advanced Create

If you're looking for an easier way to run ads, try Simple Create.

Advanced Create lets you choose your campaign's objectives, targeting, delivery, and creatives. Unlike Simple Create, you can take full advantage of our targeting capabilities, like choosing which communities ( “subreddits”), locations, and audiences you'd like to target. You can also create as many campaigns, ad groups, and ads as you'd like. 

Do you learn better by watching? Watch the next video or check out other tutorials on Ads Formula.

Overview

Ad group creation

Ad creation

Before you start

• Set up a Reddit Ads account. You'll need to set up a payment method and select an inventory type. We also recommend adding an account avatar to boost your brand's credibility and drive better engagement.
• Create assets for your ads. This includes text, landing pages, and click or impression trackers. We recommend building assets based on mobile device limitations. See our ad specifications. 
• Review our advertising policy. This way, you'll know what is and isn't allowed on Reddit.

Using Advanced Create

You can open Advanced Create at any time from Create a Campaign. Your campaign is split into three types of entities:

• Campaign: The main goal and optional spending cap for all the ads. The objective determines how we optimize your ads and affects what you need to set up for ad groups and ads. 
• Ad groups: The groupings for ads. This lets you target, schedule, and granularly price your ads. We recommend using this to segment campaigns, which can help you better understand your targeting buckets and set different bids.
• Ads: Your promotional content, like images and videos. You'll also set your click and impression trackers here.

These can be managed in several ways during the setup process:

• Edit an entity: Select an entity to open its setup page.
• Open ⋮ More options: Create, duplicate, and delete entities as you'd like.
  Entities cannot be recovered after deletion. This action cannot be undone. If you exit and re-enter campaign setup to recover your entity, all actions since your last save will be lost.

• Review and publish: Select Review to see a summary of your campaigns. Selecting Publish will save your changes and update your entities.

At the minimum, you must create one campaign before publishing.

To create another campaign, we recommend duplicating a campaign and then deleting all its ad groups to start fresh.

Create a campaign

1. Give your campaign an easily identifiable name (e.g., Summer Sale 2024 - US Market). 
2. Select This is a housing, employment, or credit campaign if you're running a special ad category campaign. Learn more about our targeting guidelines.
3. Choose an objective. Campaign objectives may have different pricing models, setup options, and ways of optimizing your ads.
4. Choose a payment method. You can skip this, but your ads won't be reviewed and served until one is selected. 
5. (Optional) Set a maximum amount for the campaign spend cap.

Create an ad group

Creating an ad group for a test campaign? See our recommendations!

Organize your ads into groups. At the minimum, you must create one ad group per campaign.

1. Create an ad group

Give your ad group a name, like Feed targeting. 

2. Define your audience and when to show ads

1. Choose your audience. As you fill out your audience, the audience size estimator will show how many redditors can see your ad. Consider opening up your targeting to reach more redditors if the estimate is too narrow. Learn more about the estimator tool.
   This estimate approximates the total available reach (not actual reach) and doesn't represent the number of monthly or daily active users.

2. (Optional for Reddit audiences) Enable automate targeting to expand your targeting with relevant keywords, communities, and interests. We recommend enabling this to get more eyes on your ads and get you closer to your ad goals. However, if your budget is limited or you want more precise targeting, you can keep this disabled.
3. (Optional) Select Save Audience to save your targeting settings and reuse them for future ad groups.
4. Choose where you want your ad to appear on Reddit. At least one placement is required. Selecting auto placements will automatically choose your ad's placement at the time of serving based on its best fit for your objective.
   Some placements aren't available for some objectives.

   • Feed: Ads appear in the Home, Popular, and Community feeds.
   • Conversations: Ads appear on comment pages between the post and the first comment.
5. Set up brand safety to control where your ad appears by choosing the communities or keywords to avoid.

3. Set up campaign-specific settings

Some objectives have unique ad group requirements, which are outlined below.

Objective	Requirements
App installs	Add the link to your app on the App Store or Google Play for connect your app.
Conversions	Select a conversion event for the conversion goal you would like to optimize towards. This can't be changed after saving your ad group and custom events can't be used
Catalog sales	Choose either dynamic or manual to specify products for your ads. Learn more about product ads and dynamic product ads (DPAs). Set up dynamic targeting.

4. Set up delivery

1. Choose your budget and bid. Since Reddit is an auction-based platform, this will affect the number of impressions delivered based on targeting, bids, and traffic to Reddit.
2. (Optional) Adjust your budget and bid strategy. You can base this on the bid recommendation, which shows the bidding landscape for the audience you're trying to reach. We recommend using automated bidding when possible.
3. Select a daily or lifetime budget type. We recommend lifetime if you have a smaller budget or a daily budget to prevent under-delivery.
   Your budget type can't be changed after saving your ad group.

4. (Optional) Set a start and end date for your ads to run. You can also specify when to show ads with time-of-day scheduling. If you make no changes, your ads will run continuously.
   By default, promotions begin at 12:01 am EDT on the start date and end at 12:01 am EDT on the end date. For example, if your end date is December 1, 2022, your promotion will stop running at 12:01 am on December 1, 2022.

Time-of-day scheduling

Time-of-day scheduling specifies which hours and days you’d like your ads to be delivered, regardless of time zone. You can choose hours by expanding Advanced options > Time of day.

For example, to reach users only during work hours, you might select 9 am–5 pm, Monday–Friday.

If you make no selection, your ads won’t be restricted to specific hours.

Setting this scheduling may limit impressions. Plan your rates and budgets accordingly to make the most of your chosen window.

Create an ad

1. Give your ad a name. 
   This will only be visible in the Ad Manager and reports. Redditors won't see this.

2. Choose the profile you want to use to publish the ad. 
3. Set up your creative based on our ad unit specifications.
   Need some inspiration? Try out our creative testing toolkit!

4. (Optional) Enable allow comments. This will let you connect with redditors on a deeper level.
5. Set the destination URL. This is where redditors will go after they click your ad.
6. (Optional) Choose a display URL, which will appear on your ad in place of the destination URL. This must match your destination's domain unless you're using a click tracker.
7. (Optional) Set a call to action (CTA). This will appear as a clickable button in your ad.
8. (Optional) Set up click or impression trackers from Reddit's list of approved measurement providers. We recommend setting up both click and impression tracking.

Review your campaign and testing

When ready, select Review to see a summary of your changes.

 

If everything looks good, hit Publish to update your entities.

Before an ad can go live, it must be reviewed. This normally takes up to 48 business hours but may take a little longer depending on the ad's content. Ads submitted over the weekend will be reviewed the following Monday. Ads set to run continuously will start running as soon as they're approved. Learn more about Reddit's ad review process.

In the meantime, we strongly recommend viewing your ad with a test URL to see how your ad will look to the end user.

Recommendations

Segment your campaigns

It's a great way to gain a better understanding of your campaign's performance across different targeting buckets and lets you try out different bids for each segmented campaign.

Examples

Don't spread yourself too thin. Each ad group should have a daily budget of at least $50.

• By targeting persona: Interest_Lifestyle vs Interest_Entertainment
• By creative type: video vs. static
• Combining segments: Sport_Android vs. Finance_iOS

Set up test campaigns

You can create a test campaign to get a sense of how your ads will do on Reddit. Test campaigns let you collect data and information on what will be successful for your brand and optimize your next campaigns going forward.

We recommend using Advanced Create and setting up at least two segmented ad groups (e.g., video vs. static media or finance-focused vs. travel-focused) with these settings:

• Enable automate targeting.
• Max bid: Set this to any number, ideally one close to the higher suggested bid amount. You can decrease this as your campaign gains traction.
• Schedule: Set this to at least four weeks.

Start with our recommended settings

We recommend using the following settings and editing your campaign based on your needs:

• Timing: 4+ weeks
• Segment your ad groups: Separate your ad groups to see how your ad resonates best.
• Automate targeting: Keep this box checked to include communities and interest groups similar to the ones you've selected already. This is an easy way to increase your reach and CTR.
• Bid: Pick your bid based on how much the action is worth to you. Start with a higher bid to help your ads gain traction, then as your campaign gains momentum, you can lower them if you want.

After setting up your campaign, aim for a performance of ~0.1% - 0.3% CTR. Plan on going into Ads Manager once a week to optimize manually. You can optimize campaigns by increasing or decreasing bids or budgets and pausing low performers.