Ad Inventory Types
An ad inventory type specifies the type of content where your ads will appear, letting you choose when they are shown to redditors. Depending on your selection, you can keep your brand away from sensitive contexts and gain contextual control to engage the right audience at the right time.
To update the inventory type for your ad account, open the main menu and select Inventory Type under Account > Ads.
This will apply to all campaigns in your ad account.
Do you learn better by watching? Watch the next video or check out other tutorials on the Ads Formula.
Inventory type options
| Type | Description | Content Range | Best for |
|---|---|---|---|
| Expanded inventory | Maximize reach by showing your ads next to the broadest range of content. | Wholesome to mature | Advertisers aiming for maximum reach |
| Standard inventory (recommended) | Balance reach and protection. This type is designed to fit most advertisers. | Wholesome to moderate | Advertisers prioritizing a balance of brand safety and reach |
| Limited inventory with Integral Ad Science | This option is only available through managed services. | Wholesome to mild | Advertisers seeking strict control over ad placement and content alignment |
Reddit's strict platform, community, and campaign moderation system is foundational and applies to all inventory types.
