About Campaign Objectives
Learn about Reddit campaign objectives, including brand awareness, traffic, conversions, video views, app installs, catalog sales, and lead generation.
Catalog Sales
8 items
App Installs
4 items
Lead Generation
4 items
Conversion Goals
Use conversion goals to optimize Reddit Ads for key actions like purchases or signups. Measure results and tailor ad groups by business objective.
Video Goals
Optimize your Reddit video view ads by choosing a video goal for each ad group. Improve ad spend and performance by focusing on specific watch durations.
