Video Goals
Video goals let you measure and optimize based on how long a user watches your video. A view is counted when at least half the video is visible on-screen and a redditor does at least one of the following:
- Watches continuously for at least your goal duration.
- Watches at least 95% of the video.
- Unmutes or expands the video to full screen.
Choosing a goal is a great way to segment ad groups by business objective. You can set a different goal for each ad group, even within the same campaign.
Choose a video goal
- Create a video view objective campaign or an ad group in an existing video view objective campaign.
- On the ad group page, under Set up delivery > Bidding & optimization, choose your optimization goal.
This can’t be changed later.
- Finish setting up your ad group and ad.
Available video goals
| Goal | Time optimization | Recommend use |
|---|---|---|
| 6-second views (default) | Users who watch for six seconds or more | Maximize meaningful interactions, optimize ad spend, and improve performance. When selected, automated bidding can be used to optimize your ad group. |
| 2-second views | Users who watch for two seconds or more | Best suited for short videos. Automated bidding isn’t available for this goal type. |
Reporting
Ad groups in video campaigns have video goal metrics available in the Ad Groups tab on the dashboard. Ad groups without a video goal or that aren’t part of a video view objective campaign won’t have any data for these metrics.
Video goal metrics
- 6-second video views
- 15-second video views
- Cost per 6-second view
- Cost per 15-second view
- 6-second view-through rate
- 15-second view-through rate
Things to know
- Video goals are required for all ad groups in video view campaigns.
- Once saved, a video goal can’t be changed—you’ll need to rebuild the ad group to update it.
- You can set video goals with bulk import.
- Video goals only apply to feed placements.