About App Installs
Drive app installs and in-app conversions on Reddit with app install ads. Learn how to set up, measure, and optimize Android and iOS app install campaigns.
Set Up MMP Postbacks
Set up MMP postbacks to track app installs and optimize performance across Android and iOS campaigns. Learn how to configure, verify, and exclude existing users.
Set Up SKAdNetwork
Set up SKAdNetwork (SKAN) to track iOS app installs with Reddit Ads. Learn how to configure, manage SKAN IDs, and optimize for accurate attribution.
App Event Goals
Set app event goals to align ad groups with key performance indicators in app install campaigns. Learn how to select, configure, and optimize for specific events.