Set Up MMP Postbacks
With MMP postbacks, you can easily measure and optimize performance for your app install campaigns within Reddit's platform. MMP postbacks are supported and recommended for both Android and iOS campaigns.
Find your MMP in the list below and follow the instructions to get set up:
Key benefits
- Unlock detailed insights: Postbacks provide real-time reporting data, so you have detailed performance insights directly in Reddit Ads Manager.
- Power smarter optimization: Reddit leverages postback data to power our optimization models so we can drive better outcomes that achieve your performance goals.
Configure postbacks
- Generate a Reddit click and impression tracker URL in your MMP dashboard.
- The URLs are pre-templated and include all the required parameters. If there are additional macros you want to include, here's how to add macros to your URLs.
- Add verification and tracking to your ads.
Your event can take 3-4 hours to appear on the dashboard. Learn about supported measurement events.
Excluding existing users from seeing your ads
You can enable Automatically exclude users who have installed your app to prevent redditors who meet all of the following criteria from seeing your app install ads:
- Installed or used your app in the last 90 days
- Haven't opted out of in-app tracking on their device
We recommend sending all postback events, both attributed and unattributed, from your MMP provider to increase the effectiveness of this targeting type and user experience.
This option can be enabled in your ad group settings under Devices.
