App Event Goals

App event goals allow you to select which app event you care most about for each ad group in your app install objective campaigns. We recommend using them to segment your ad groups by key performance indicators (KPIs) to align with your business objectives. 

We're still optimizing for installs, regardless of the selected app event goal. Selecting your app event goal will ensure your campaigns benefit from app event optimization in future phases.

Before you start

You must share install and post-install events to Reddit with mobile measurement partner (MMP) postbacks.

Choose an app event goal

1. Depending on whether you're creating an ad group for a new or existing campaign:
   • New campaign: Go to Create Campaign and set up a campaign with an app install objective. Don't see this as an option? Try switching to Advanced Create.
   • Existing campaign: Go to the Ad Groups tab on the dashboard and select Create Ad Group. Choose the existing campaign and select Next. 
2. Add your app's URL to connect it to your ad group.
3. In bidding & optimization, choose your app event goal. Any event not received in the last seven days will appear grayed out.
   An app event goal can't be added to an existing ad group or changed once saved.

4. Set up the rest of your ad group. If you're creating a new campaign, set up an ad to finish.

Supported goal events

• Install
• Sign Up
• Add Payment Info
• Add to Cart
• Purchase
• Completed Tutorial
• Level Achieved
• Spend Credits
• Reinstall
• Unlock Achievement
• Start Trial
• Subscribe
• Onboard Started
• First Time Purchase

Things to know

• App event goals are required for all newly created ad groups in an app install campaign.
• Events not received by Reddit in the last seven days will appear grayed out and not be selectable. The Install event is the default selection if no post-install events are tracked.
• App event goals use only MMP-tracked events, meaning SKAN events aren't supported. Learn how to set up MMP postbacks.
• You can't change your goal after creating your ad group, or add one to an existing one.
• Reporting isn't currently supported. You can view your selected app goal by opening your ad group's settings.
• Any conversion events not shared in the last seven days won't be selectable as a goal.

Recommendations

• Share as many post-install events as possible from your MMP to Reddit to maximize your goal options. 
• Send both attributed and unattributed events from your MMP dashboard. This is crucial to ensure adequate data for goal selection and future optimization.
• Be intentional and choose a goal you value most for a given ad group.
• Set up separate ad groups for each goal you want to drive within one campaign.