Share Conversions
Conversion sharing is fundamental to running a successful advertising strategy on Reddit. When you implement one of Reddit's conversion solutions, you can:
- Leverage insights to optimize campaigns
- Reach qualified users
- Drive conversions to engage and re-engage with your audience
Do you learn better by watching? Watch the next video or check out other tutorials on Ads Formula.
- Overview
- Set up conversions
Set up a first-party data source
You can share conversions with one of these first-party data sources:
- Reddit Pixel: A snippet of JavaScript code that lets you share actions visitors take after seeing or clicking your ad on Reddit. You can also pass additional signals to strengthen attribution matching.
- Conversions API: A secure server-to-server solution that shares your conversion event data without needing website code. By building a sustainable server-side connection that is more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization
Share conversion events
After setting up your data source, you can set up events to gain insights into users' journeys from Reddit to your site. For example, you could set up events to track this journey:
- A redditor sees or clicks your ad on Reddit.
- The redditor lands on your website, views your content, adds items to their cart, and completes a purchase.
- These actions are shared and attributed to your campaign. These insights become visible in the events overview.
You can use this data to complete the picture of your campaign's performance, spot areas for improvement, or use them to create retargeting audiences to bring them back to your business.
Learn more about conversion events.
Elevate attribution and retarget redditors
Here are a few features to help you squeeze the most out of your integration:
- Event Metadata: Pass additional information associated with conversion events shared to Reddit, filling in gaps not covered by event type alone.
- Match keys: Share user identifiers to help match conversions to a Reddit ad engagement like a view or click.
- Retargeting: Find redditors who've already engaged with your business and keep them coming back for more. It's a powerful way to drive more down-funnel conversions.
