Conversion Events
A conversion event happens when a redditor performs specific actions on your website that indicate engagement or progression toward a desired outcome, like making a purchase, adding to the cart, or completing a form.
Event deduplication is required for advertisers using both the Reddit Pixel and Conversions API.
Supported conversion events
Reddit supports eight standard events, but custom events can also be passed. You can create as many custom conversion events as you'd like, but only the twenty most recent events will be visible on the dashboard.
| Conversion event | Description |
|---|---|
| Page Visit | A person lands on a page. It lets you know they visited the web page's URL but doesn't tell you what they did or saw. |
| View Content | A person lands on a specific webpage, like a product page, or views a particular piece of content. |
| Search | A person submits a search query on your website. |
| Add To Cart | A person adds an item to their shopping cart. |
| Add To Wishlist | A person adds an item to their wishlist. |
| Purchase | A person completes a purchase. |
| Lead | A person submits information expressing interest in an advertised product/offer. |
| Sign Up | A person submits a form, like a subscription, registration, or sign-up form. |
Set up conversion events
There are several ways to set up conversion events:
- Send events with the Conversions API
- Send events with the Reddit Pixel
- Integrate with one of our partners
Verify conversion events
There are several ways you can verify conversion events:
- The Reddit Pixel Helper extension and Events Manager: Manually trigger conversion events to see if your events are being captured. Third-party cookies must be enabled in your browser settings for event testing. This method is recommended for quick and simple testing.
POST Get a report: Generate a metrics report for up to threebreakdownsbased on the list of fields that you provide. Reports provide detailed insights and analytics on ad performance, audience engagement, and other relevant metrics. You can also use this endpoint to verify custom conversion events. We recommend this method if you've implemented the Conversions API.
