Event Metadata
Event metadata is additional information associated with conversion events shared to Reddit, filling in gaps not covered by event type alone. For example, when a redditor adds an item to their wishlist or cart, metadata includes details like the item's price and currency. This can give you a better understanding of your return on ad spend (ROAS) from Reddit.
You can also use metadata to help deduplicate events shared between the Reddit Pixel and Conversions API when you set up a consistent Conversion ID.
Supported event metadata
| Parameter | Description | Supported conversion events |
|---|---|---|
| Item Count | Total number of items for the conversion event | |
| Value | Total monetary value of the conversion event including decimals. | |
| Currency | Currency for the value provided. Values will be converted to the account's selected currency if multiple currencies are passed. For example, if you're passing values in USD and EUR your ad account is set to report in EUR, all values will be converted to EUR. Your account's currency will be assumed when the currency value is missing or malformed but left empty if your account's currency can't be determined. | |
| Conversion ID | Only implement Conversion ID when using both the Reddit Pixel and Conversions API. Links to a specific conversion event. Setting this parameter can help prevent conversion events from being double-counted when they're sent across both signal sources. You should pass a unique value per event to avoid impacting attribution and campaign performance If the conversion ID is unhashed, Reddit will use SHA-256 to hash it before storing it in our system. Learn more about deduplication. | All conversion events |
| Products | Pass product-level information directly from your catalog. These fields are required when using product ads or dynamic product ads:
| All conversion events |
Reporting metrics
You can expect the following reporting event metadata metrics on the ads dashboard.
We display metrics based on your account's selected currency.
Add to Cart
| Metric | Description |
|---|---|
| Total Value | Total value of the shopping cart |
| Average Value | Average shopping cart value |
| Cart Size | Number of items in the shopping cart |
Add to Wishlist
| Metric | Description |
|---|---|
| Total Value | Total value of the wishlist |
| Average Value | Average wishlist value |
| Cart Size | Total number of items on the wish list |
Lead
| Metric | Description |
|---|---|
| Total Value | Advertiser-assigned value to the lead |
| Average Value | Advertiser-assigned average value of a lead |
Sign Up
| Metric | Description |
|---|---|
| Total Value | The advertiser-assigned value to the sign-up |
| Average Value | The advertise-assigned average value of a sign-up |
Purchase
| Metric | Description |
|---|---|
| Total Value | The total value of the purchase |
| Average Value | Average purchase value |
| Checkout Size | The total number of items purchased |
| Purchase ROAS | Calculated as the total value divided by total ad spend |
Custom
When you create a custom conversion event, you'll see a couple of new reporting metrics in the Reddit Ads dashboard. These metrics relate to each event being passed and will display using the event name you've assigned. For example, if you named an event PromoCode_123, each metric will be labeled as Custom: PromoCode_123.
We'll show the 20 most recent custom conversion events you've passed to Reddit.
| Conversion Event | Description |
|---|---|
Average Value: Custom: {{EventName}} | Total revenue divided by the total number of conversions for this event |
Clicks: Custom: {{EventName}} | Total number of click conversions for this event |
CPA: Custom: {{EventName}} | Total spend divided by the total number of conversions for this event |
ROAS: Custom: {{EventName}} | Total value of purchases for this event |
Size: Custom: {{EventName}} | Average number of items for this event |
Total Value: Custom: {{EventName}} | Total revenue associated with this event |
Views: Custom: {{EventName}} | Total number of view conversions for this event |
