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Product Ads (Beta)

Reddit is the first place many shoppers come to inform their buying decisions. Shoppers on Reddit read reviews, research brands, and dive deep into conversations while on their way to making a purchase. Product ads are the best way to get your products in front of these interested redditors.

Product ads look similar to promoted image and carousel posts, but with added support for product description and price.

Ads and the products they promote are subject to ad review and must comply with our Advertising Policies. Product ads can't promote alcohol, prescription drugs, cannabis, CBD, or gambling related products at this time.

Before you start​

You'll need to create a catalog before you can create your ads. Learn how to create your first catalog.

1. Create your campaign​

  1. In the Ad Manager, go to Create campaign.
  2. If it’s your first time creating a campaign, select Advanced Create. Product ads are not available in Simple Create.
  3. Name your campaign (something easy to identify, max 200 characters).
  4. Set your campaign objective to catalog sales and choose your payment method.

2. Create your ad group​

  1. Name your ad group and choose the catalog you’d like to advertise.
  2. (Optional) Choose a product set to choose a product from.
  3. Define your audience targeting.
  4. Set your ad placements and delivery.
  5. Continue to create your ads.

3. Create your product ads​

  1. Name your ad. This will only be visible on the dashboard and won’t be visible to redditors.
  2. Select Image to advertise a single product or Carousel to advertise multiple products.

    You can use feed and conversation placements for both formats.

  3. Create a headline (max 300 characters).
  4. Choose a product (or products) for your ad.
  5. Select whether to display the product’s description or price in your ad’s bottom caption.
  6. Choose whether to use the destination URL from your catalog or to override it with a custom URL.
  7. Select a call to action (CTA). See our options.
  8. (Optional) Enable Allow Comments. Learn more about managing posts with comments on.
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