About DPA Readiness
Dynamic product ads (DPA) readiness helps you understand the accuracy of product metadata in your conversion events. We recommend using this status to enhance the quality of your DPAs.
You can view your DPA readiness in Catalog > Diagnostics.
Key features
- Reduce the time between setting up a catalog and Reddit Pixel and delivering DPAs.
- Improve the attribution of conversion events to specific products.
Status calculation
Your readiness status is calculated based on the currency and value coverage as well as the coverage and match rate of View Content, Add to Cart, and Purchase events for the past seven days. Statuses are the sum of all conversion event types for every event source and tell you whether your account is ready to run DPAs.
| Score | What it means |
|---|---|
| Excellent | All metrics are at least 80% |
| Okay | Events meet at least one of the following criteria:
|
| Poor | All metrics are below 20% |
| Unavailable | Coverage couldn’t be verified. Ensure the Pixel is connected to your catalog, and conversion events have been set up and sent. |
The main metrics influencing your score are:
- Coverage: Percentage of applicable events with product ID, currency, and value metadata. Your value and currency coverage are given scores based on their percentages.
- Example: If 80% of View Content events pass a product ID, your product ID coverage value will be 80%.
- Match rate: Percentage of applicable events with product IDs that match an ID in your catalog.
- Example: If 80% of View Content events passing a product ID match an ID in the catalog, your product ID match rate value will be 80%.
You can change the date range to see your metrics over a different period of time.
Recommendations
- Ensure View Content, Add to Cart, and Purchase events are being passed.
- Ensure all products in an event have a valid product ID. See how to set up a product ID.
- Verify all product IDs match an ID in your catalog. You can also upload a larger catalog and organize it with product sets to improve this metric. Learn how to set up your catalog and send product IDs in conversion events.
- Pass all Purchase events with a valid currency and valid. See the currencies we support and how to pass value.
- Test with the Events Manager and Pixel Helper to ensure your conversion events are firing error-free.
Things to know
- Your status is based on the last seven days. The date range only affects metrics.
- Coverage doesn’t account for the accuracy or validity of your metadata. We recommend verifying that the product ID you’ve set up matches the correct product in your catalog.
- Improving coverage won’t always improve your match rate. For example, you have ten events, all sending product IDs. If only five of these events contain IDs that match your catalog, your coverage would be 100%, but your match rate would only be 50%.