Verify Events with the Pixel Helper

Use the Pixel Helper with Event Testing for more robust error detection.

Keeping track of your Reddit Pixel conversion events is a breeze with the Reddit Pixel Helper Chrome extension. This handy tool lets you verify conversion events and troubleshoot issues from your browser.

After installing the tool, go to any page with the Pixel setup and get details on the following:

• Verify linked ad account: Check that the correct ad account is receiving your events. This should match the ID listed in the Events Manager.
• Check your event's status: Ensure your event is passing with minimal issues. Your status can be one of the following:

  Status color	Meaning	Action needed?
  Green	Your event is healthy with no errors or warnings.	No action needed
  Yellow	Issue detected, but still works	Recommended fix
  Red	Your event is broken and won't track properly	Immediate fix required

• Expand events for full details: See more details on your event, including any issues and whether match keys are being passed. 
  • Pixel ID: Your Pixel ID
  • Referrer URL: The page URL where the event is firing on
  • Timestamp: When the event was fired
  • Latency: The time for the event to fire after Pixel initialization
  • Metadata: Any configured event metadata for this event  
  • Customer match keys: Any configured customer match keys for this event
  • Errors/ Warnings: Errors or warnings for the event and how to fix
• Save and download your results: Save your results as a text file. You will also receive the hashed values for your match keys.

Recommendations

Ensure all events are healthy and being passed

Explore your site and ensure the correct events are being captured. For example, when you add an item to your cart, an AddToCart event should fire. When using the Pixel with DPA, we recommend checking for these events:

Action	Event
View a variation of a product	ViewContent
Add product to cart	AddToCart
Make a test purchase	Purchase

If an event is configured correctly you'll see a green dot next to the event and no warnings when you expand the event's panel. If you don't see an event or you see a warning, the event was improperly configured and isn't firing. This means that that page action isn't being tracked, which will affect your analytics. 

We strongly recommend troubleshooting errors as soon as possible.

Pin the extension for quick access

Open your extensions in your toolbar and select the pin icon for the Reddit Pixel Helper extension. You'll be able to open the extension right from your toolbar.

Troubleshooting

Errors

Message	Description
Missing Pixel ID	This Pixel event is missing the Pixel ID, which you can find in Accounts.
Invalid Pixel ID	The Pixel ID is formatted incorrectly. Ensure it follows either the t2_xxxxxxxxxxx or a2_xxxxxxxxxxx format.
Invalid event type	The Pixel attempted to fire a conversion event we don't support. Change it to a supported event and check that all custom events have a name.
No event name	This Pixel event was fired without an event name. Provide a name and try again.

Warnings

Message	Description
Duplicates detected	The same Pixel event was fired multiple times.
Invalid metadata	Event metadata was provided but in the wrong format. Check that your values are in the correct format: itemCount: integer value: number currency: string that matches a 3-letter currency code conversionId: string
Missing metadata	value or currency is missing. If currency is missing or malformed, we'll try to default to your account's chosen currency if available. Otherwise, currency will be left empty.
Unsupported metadata	The event contains event metadata we don't support.
Unnamed custom event	You've set this event as a custom event, but haven't added a custom event name.
Invalid customEventName	customEventName is in the wrong format. It needs to be a string containing at most 64 characters.
Excess arguments	The event fired with too many arguments.
Metadata is not an object	The event fired with an invalid metadata object type. You can fix this by changing the third argument.
Replace the placeholder value	Placeholder values for customer match keys haven't been changed. Replace the value or remove the parameter from the Pixel code.
Data processing mode error	Unsupported value for data processing mode. Ensure the data processing mode is set to LDU or remove the parameter.