Events Manager

The Events Manager is your one-stop shop for managing conversion events shared with Reddit. In the Events Manager, you can:

• View event activity: See your conversion events data over time.
• Set up events: Use the event setup tool to share conversion events with the Reddit Pixel.
• See details on event deduplication: Gain insights on how effectively your events are being deduplicated based on conversion ID.
• Trigger and test conversion events: View and troubleshoot events in real-time to find issues in your integration. 
• Create conversion access tokens: Easily manage access tokens to send conversion event data from your server to Reddit.
• Edit attribution settings: View and change your web attribute type and window.

View event activity

All event counts are pre-deduplicated. Learn about event deduplication.

See your event performance over time in the event activity graph:

• Narrow date range: Adjust the date range to see only activity in a specific time frame.
• Specify conversion event: Choose an event from the drop-down menu to narrow data to only that event.
• View breakdown: Hover over a dot to see the exact number of total events for that date. If you've integrated both the Reddit Pixel and Conversions API (CAPI), you'll see a breakdown by integration. 
  Integration-specific data isn't available before November 18th, 2024.

You can view more details on your standard or custom conversion events in the event activity table:

You can view more details on your standard or custom conversion events in the event activity table:

• Save as CSV: Export the table as a CSV file.
• Switch event type: Choose to view data for standard or custom conversion events.
• See deduplication rates: Select a row to open the deduplication panel for that specific event. 
  This panel won’t appear when only one source is used.

• View issues: If your event’s status is warning or error, you can hover over the warning indicator to display more details and jump to event diagnostics.
• See detected domains: View a list of all domains detected.

Learn more about the columns in the table.

Event deduplication panel

The event deduplication panel lets you evaluate how effectively your events are being deduplicated based on conversion ID. Here’s what you can view in this panel:

Adjust the data range in the event activity graph before opening the panel to view data for a specific time period.

• Events fired by the source: The total number of events fired for the Pixel or CAPI. You’ll also see the date and time when the event was last fired.
• Unique events: Events sent only by the Pixel or CAPI, not both. These events won’t be deduplicated.
• Source coverage: The percentage of events that include a conversion ID, indicating how much of your event data qualifies for deduplication.
• Deduplication rate: The percentage of events matched and deduplicated based on a shared conversion ID, across sources or within the same source. A high rate may indicate repeated use of the same conversion ID. This metric is updated hourly.
  Rates may be slightly delayed from coverage hours.

A healthy rate range would be around 50% within a margin of error. Pixel and CAPI should have similar event volumes, with slightly higher volumes typically reported via CAPI.

Learn how to set up deduplication with conversion ID.

Table reference

Column	Description
Event	The conversion event being measured.
Status	The current status of your events, which can be one of the following: The highest severity will be shown if your event has multiple issues. Healthy: This event is being fired on your site without issues. Warning: Your events have some misconfigurations but are still being shared. Error: Misconfigurations are preventing your events from being shared. Hover over the error indicator to display more details and jump to event diagnostics.
Total Raw Events	The number of times this event has fired during your set duration, including unattributed events. The last time this event was fired will also be listed here. A warning will be visible if this event hasn't been triggered in the past 24 hours.
Pixel Events	The number of times this event was shared by the Pixel.
CAPI Events	The number of times this event was shared by the Conversions API.
Source	The active integrations for your event type. This value will be partner if you integrate with one of our partners. Hover over partner to show the partner you integrated with.
Domain	All the domains where events are firing. Some domains can't be detected in the Events Manager. This commonly happens when the domain is missing or the in-app browser rewrote the referrer. If no domains can be detected, undetectable domains will be listed instead. Undetectable domains will always show for CAPI events since detection isn't currently supported.