About the Reddit Pixel
Understand the Reddit Pixel, a tool for tracking user actions post-ad click to boost your Reddit campaign's performance.
Install the Reddit Pixel Directly
Learn how to directly install the Reddit Pixel, a JavaScript code snippet that tracks user actions after they view or click your Reddit ads. Requires code editor access.
Event Setup Tool
Use Reddit's event setup tool to create conversion events without coding. Click website elements or use URLs to track actions and add metadata.
Manual Conversion Events with the Reddit Pixel
Manually set up Reddit Pixel conversion events by adding code snippets to your website. Customize events with match keys & metadata for better tracking.
Install the Reddit Pixel on Shopify
Install the Reddit Pixel on Shopify to track conversions. Choose between site template editing (easy events) or a custom pixel (advanced tracking).
Link Standard Events to Conversion Events
Integrate Reddit Pixel conversion events in Shopify by linking customer events. Customize with metadata for deeper insights. Requires custom pixel setup.
Automated Advanced Matching
Automated advanced matching (AAM) enhances Reddit ad tracking by automatically collecting & hashing customer info for better attribution and targeting—no coding needed.
Manual Advanced Matching
Manually enhance Reddit ad tracking by sharing customer match keys (email, phone, MAIDs, external IDs) with events. Learn hashing guidelines for better attribution.