Automated Advanced Matching

Auto-advanced matching (AAM) uses customer-provided information to associate them with their conversion activity for better ad tracking. This feature ingests your site to collect relevant match keys, whether found in plaintext or within forms referenced by the Pixel. When enabled, this data will be normalized and hashed with SHA-256 before the Pixel receives it.

AAM automatically collects email addresses displayed on the webpage and those typed, pasted, autofilled, or otherwise entered by users. If enabled, the Pixel must not be placed on a page where the user's email address is displayed or entered before proper consent or notification has been given.  Ensure your usage complies with our services agreement and any applicable laws. We recommend setting up Limited Data Use to help you meet your compliance needs.

By default, this feature is turned off. You can toggle it at any time in your settings.

Do you learn better by watching? Watch the next video or check out other tutorials on the Ads Formula.

Key features

• No coding needed: AAM automatically collects customer data for better ad tracking.
• Better attribution and tracking: Increase event attribution and minimize signal loss to ensure events across devices get properly linked to the right ads.
• Higher match rates: Increases the likelihood of matching on-site actions to Reddit users, enhancing targeting capabilities.
• Improved retargeting and lookalike audiences: Improve new potential customer discovery and user matching, leading to better campaign performance.

Set up AAM

Enable AAM for direct Pixel

Need more help with setup? See our onboarding guide.

1. In the Events Manager, go to Pixel Configuration.
2. Open the Settings tab. 
3. Enable the toggle for the match keys to match.

Enable AAM for Pixel web container

Need more help with setup? See our onboarding guide.

1. Go to the Events Manager and select Configure Source > Google Tag Manager.
2. Select Next and choose the account to link.
3. Select all to permit Reddit to manage your containers and continue.
4. Choose the web container to link. When prompted, select Yes, Publish.
5. Enable auto-advanced matching to hash and send emails when provided.

Things to know

• This feature is only available in non-sandboxed environments and doesn't support iFrames, like those used for Shopify sites.
• When enabled, the Pixel must not be placed on pages where email addresses are present or entered without user consent or notification.
• Only Pixel implementations are supported.
• Only email address match keys are supported.