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About Signal Quality Score

Your signal quality score helps you assess the accuracy and reliability of a conversion event type based on passed match keys. This is calculated for each integration source.

Events manager

You can view your score and recommendations for improvement in the Events Manager.

Key features​

  • More personalized ad delivery to redditors most likely to convert
  • Facilitates proper attribution of conversions to Reddit
  • Increased conversions while lowering cost per action (CPA)

Score calculation​

The quality of each match key is rated on three factors:

  • Coverage: The percentage of events where this parameter was included.
  • Weight: The potential that the value passed for this parameter reliably matches the correct user.
  • Quality adjustment: A multiplier based on the total number of events where the value for this parameter is unique and reliably matches a user.

Based on those factors, the parameter will be given a rating:

  • Good: This match key is passing and credibly matching to redditors. No immediate action required.
  • Okay: There is room to improve. Check that the match key is passing a value unique to the user.
  • Poor: This match key is not reliably matching to users.

A score from 0-10 will be calculated for your event type based on your ratings. A higher score increases the likelihood of accurately matching events to redditors. and lowers the chance of issues with ad performance and attribution reporting.

We recommend using this score to enhance the quality of your Pixel and CAPI configurations.

Things to know​

  • Send as many high-quality signals as possible. Passing as many unique values related to a user makes it easier to match to them. We recommend sending external ID, email address, IP address, and phone number when possible.
  • Check that correct values are being passed. Sending incorrect values may affect a match key’s weight.
  • Score calculation may take time. You must send at least 100 events in the last seven events for a score to populate.

Want to learn more about your score? Contact support or speak with your Reddit Ads expert.

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