Install the Reddit Pixel on Shopify

Looking for another way to track Reddit conversions? Install the Pixel using Google Tag Manager or one of our other third-party integrations instead.

Adding a Reddit Pixel on your Shopify site is a great way to track visitor conversions from the Reddit Ads dashboard.

Before you begin

• Create a Reddit Ads account. Set up your business on Reddit Ads or join your team’s account as an administrator. If you’re using the v2 integration, your account team must allow the Pixel IDs you want to connect in Business > Accounts. Don’t have an account? Here's a great place to start.
• Find your Reddit Pixel ID. Specify which business account should receive your conversions. You can find your Pixel ID in the Events Manager, and it should match the business account's Pixel ID found in Accounts.
• Create a Shopify admin account. Set up your website on Shopify or join your business’s team as an admin. 

Set up the Reddit Pixel on Shopify

1. Go to the Events Manager and select Configure Data Source > Reddit > Shopify.
2. (Optional) Expand See what’s shared to see the metadata and match keys that will be shared. Select Edit to make changes.
   Some metadata is required for dynamic product ads (DPAs). We strongly recommend not changing these preferences.

3. Select Copy Code Snippet to Clipboard.
4. Open Customer Events in Shopify and select Add custom pixel. 
5. Provide a name for your pixel. We suggest setting this to Reddit Pixel.
6. Paste the copied code. 
7. (Optional) Link more customer events with Reddit’s conversion events.
   We strongly recommend looking over your custom pixel before connecting it when making customizations.

8. When finished, select Save then Connect. When prompted, select Connect again. This will allow the pixel to share events with Reddit.