Share Conversions with Google Tag Manager

Easily track your Reddit ad performance and conversions by setting up the Reddit Pixel and Conversions API (CAPI) with Google Tag Manager (GTM). This lets you reuse existing tags and efficiently track key metrics in GTM.

Before you start, ensure you have a Google account and access to your website.

Set Up the Reddit Conversions API and Pixel with GTM

Link the Reddit Pixel and Conversions API (CAPI) with Google Tag Manager (GTM) through the Reddit Ads Manager for reliable conversion sharing.

Set Up the Reddit Pixel with Google Tag Manager

Set up the Reddit Pixel with Google Tag Manager in a few clicks. Link your accounts, configure events, and test your setup for accurate conversion tracking.

Set Up the Data Layer for Google Tag Manager

Learn how to set up the data layer in Google Tag Manager. Dynamically populate event metadata match keys for accurate conversion tracking.

Verify Google Tag Manager Containers

Verify your Google Tag Manager container with the GTM debugger before leveraging the Pixel Helper and Events Manager for accurate signal measurement.

Pixel setup in the Events Manager

1. Set up and publish your web container
2. Link your account in the Ads Manager
3. Set up events in the event setup tool or GTM
4. Test your integration in the Pixel Helper or Events Manager
5. (GTM event setup only) Verify your web container

Pixel and CAPI setup in the Events Manager

1. Set up and publish a web and server container
2. Link your account in the Ads Manager
3. Set up events in GTM
4. Verify your containers 
5. Test your Pixel integration in the Pixel Helper or Events Manager