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Set up Conversions API with Adobe Event Forwarding (Beta)

Reddit allows your brand to reach an audience of more than 379 million weekly active uniques who are having genuine conversations on millions of topics. You can collect user interaction events and leverage Reddit Ads to understand user behavior and run targeted advertisements.

The Reddit Conversions API event forwarding extension allows you to use data captured in the Adobe Experience Platform Edge Network and send it to Reddit Ads. This document covers installing and integrating this extension into your event forwarding rules.

Before you start​

Install and configure the extension​

Depending on your implementation needs, you may need to create a schema, data elements, and a dataset before configuring the extension. Review all configuration steps beforehand to determine which entities you need for your use case.

  1. Create an event forwarding property or choose an existing property to install the extension.
  2. Select Extensions in the left navigation. Open the Catalog tab and select the card for the Reddit extension. Find extension
  3. Provide your Pixel ID and conversion access token. When done, select Save. Fill in details

Configure an event forwarding rule​

Once your data elements are set up, create event forwarding rules to determine when and how events are sent to Reddit.

Create a new rule in your event forwarding property. For Actions, add a new action and set the extension to Reddit CAPI. To send Edge Network events to Reddit, set the Action Type to Send Event.

Set up event

After selection, configure the additional controls for your event.

General event information​

Field nameDescriptionExample
Test ModeIndicates whether the conversion event should be processed. No data is posted when set to true.
  • true
  • false
Click ID (strongly recommended)A unique click ID to improve attribution accuracy. Recommended for all conversion events.https://example.com?rdt_cid=12345
Event Timestamp Format (required)Format the timestamp as an ISO date or epoch time.
  • 2025-04-15T16:01:00.000Z
  • 1744742460000
Event Type (required)The action taken on your site. This can be a supported Reddit conversion event or a custom one.
  • SignUp
  • MyCustomEvent

Event metadata​

The following fields may appear depending on your selected event type.

We strongly recommend providing all these fields when using conversion events with dynamic product ads (DPAs).

Field nameDescriptionExample
Conversion ID (required)Unique ID for the conversion event, used for deduplication.abc123
Item CountThe total number of items for the conversion event.6
CurrencyThe currency for the value provided, in ISO 4217 format.USD
ValueTotal monetary value of the conversion event, including decimals.1.23
ProductsA JSON array of objects with details about the products associated with the event. Each object must include an id at a minimum.
[
  {
      "id": "SKU123",
      "name": "Product Name",
      "category": "Category Name"
  },
  {
      "id": "SKU456",
      "name": "Product Name",
      "category": "Category Name"
  }
]

User data​

The following parameters are optional but recommended:

Field nameDescriptionExample
Email (strongly recommended)Hashed or unhashed user email.example@email.com
External IDHashed or unhashed advertiser-assigned user ID.customer12345
UUID (strongly recommended)ID generated by the Reddit Pixel on your website.1677712978045.b8f7eb7d-b357-437b-8bd3-e1c8166c7132
IP Address (strongly recommended)User’s device IP address.192.168.0.1
User Agent (strongly recommended)Browser or app used by the user.Chrome/98.0.4758.102
IDFAHashed or unhashed Apple Identifier for Advertisers.8A2E4F6D-0852-4B2A-B9D5-79334DE14B16
AAIDHashed or unhashed Android Advertising ID.38400000-8cf0-11bd-b23e-10b96e40000d
Screen WidthWidth of the user’s display.1920
Screen HeightHeight of the user’s display.1080
Data Processing Options (JSON format)User privacy settings. Only supports LDU.
{
  "modes": ["LDU"],
  "country": "US",
  "region": "US-NY"
}

Before sending data to Reddit Ads, the extension hashes and normalizes the values of the following fields: email, external ID, IDFA, and AAID. The extension will not re-hash them if these fields already contain a SHA-256 hash.

Validate data within Reddit Ads​

Once the rule has been executed, validate whether the event was sent to Reddit Ads.

If integration with Experience Platform was successful, events will appear in the Reddit Events Manager. You can evaluate the accuracy and reliability of your signal integrations using the Match Quality Score (MQS).

Troubleshooting help​

Contact Adobe support if you run into any issues during setup.

For Reddit-specific questions, reach out to your Reddit Ads expert or Reddit Ads support.