Purchase a Reddit Ad

If you’re interested in buying an ad on Reddit, it’s free to sign up and easy to get started.

Ads fall under two categories: Premium Takeovers and Promoted Posts. The main difference is that Premium Takeovers are only available as a managed service, but Promoted Posts can be purchased on their own.

Premium Takeovers

Premium Takeovers are reserved for managed advertisers on a cost-per-mille (CPM) model.

You’re eligible to work with our managed sales team if you:

• Commit to spending $10,000 or more quarterly
• Plan to advertise under sensitive categories: Finance, Recreational Drugs and Tobacco, Alcohol, Gambling, Political, Health and Pharma, and Dating

Contact us to chat about this option.

Reddit Takeover

Maximize your impact on Reddit by being the top brand seen when cruising Home, Popular, or Search for 24 hours.

Compatible with full-screen video with Video Spotlight and Vertical Video Takeover.

Reddit Takeover includes:

• Home Feed
• Popular Feed
• Sidebar ad (desktop only)
• Trending Popular Ad
• Trending Search Ad
• Trending Landing Page
• Vertical Video Takeover (beta) (optional)
• Video Spotlight (beta) (optional)

First View

Be the first brand to be seen on the most-visited real estate on Reddit for the entire day. When anyone visits Home or Popular, your brand will deliver the first impression they see.

Compatible with full-screen video with Video Spotlight.

First View includes:

• Home Feed
• Popular Feed
• Video Spotlight (optional)

First View Plus

Upgrade your First View by amplifying your trend across Popular and Search for 24 hours.

Compatible with full-screen video with Video Spotlight.

First View Plus includes:

• Home Feed
• Popular Feed
• Trending Popular Ad
• Trending Search Ad
• Trending Landing Page
• Video Spotlight (beta) (optional)

Category Takeover

Own the top communities in your chosen category for 24 hours or more. When anyone visits those communities, your brand will be the first one they see across the feed, banners, and within conversations. This is recommended to reach high-intent users and increase audience value and scale.

Contact your Reddit sales representative for a full list of available categories.

Category Takeovers include:

• Community Feed
• Sidebar ad (desktop only)
• Conversation placement (first conversation page ad placement)

Reporting for Premium Takeovers

Once the takeover starts, spend is calculated as (ads x active hours) and divided across the Premium Takeover cost, excluding discounts. Hours are determined based on the schedules for your ad groups. Due to this calculation, we recommend viewing reporting metrics at the campaign level.

We recommend making no changes to any ads, ad groups, or campaigns associated with your Takeover after the start time to ensure accurate reporting.

Looking for your exact spend? Check your invoice to see how much you’ve been charged.

Promoted posts

Auction ad units are available across all ad types. These ads can be placed into feed and conversation placements. Learn how to promote your post.

Steps to buy an auction ad

1. Create a Reddit Ads account.
2. Set up a campaign.
3. Enter credit or debit card information.
4. Run your campaign.

Things to know

• You decide who you want to reach and the maximum amount to spend.
• Your ads will compete in a real-time auction against other advertisers.
• You pay based on the billable action.
• Ads will appear in the feed or conversation placements for auction ads, or the placements included in your Takeover package.
• Audience targeting is available for auction ads.