Automated Targeting

Automated targeting, formerly dynamic audience expansion in the Ads Manager, can help you reach redditors beyond your initial targeting to improve performance. It uses machine learning to analyze factors like your initial Reddit Audience targeting, ad creative, landing page content, and users' engagement with content on Reddit to expand the audience for your ad.

Automated targeting won't affect your negative keyword or community (“subreddit”) exclusions, and all brand safety inventory tiers will still be honored.

Key features

• Identify more redditors and boost metrics based on your campaign objective: ¹

  Objective	Compared to those not using it, automated targeting delivered…
  Brand awareness and reach	5.2% higher impression volume
  Traffic	4.1% lower cost per click
  Conversions	11% higher conversion volume and 10% lower cost per action
  Video views	1.4% higher video views volume
  App installs	9.1% lower cost per install

• Improve return on investment (ROI) without the need for manual adjustments.
• Expand audience targeting while maintaining brand safety controls.

Reporting (alpha)

This feature is only available for select users. For more details, contact your Reddit Ads expert.

Interest and community reporting for automated targeting gives you more transparency into your ads’ audiences, helping you make more informed decisions while letting automation drive performance.

You can view aggregated insights into your top interests and communities in the insights panel on the dashboard, or view performance granularly in the Report Center. Learn more about reporting.

If a community appears in your report, it doesn’t mean your ad ran there. It reflects that users associated with that community were part of your audience.

Supported metrics

• CPV (Cost Per View)
• CPC (Cost Per Click)
• eCPM (Effective Cost Per Mille)
• CTR (Click-Through Rate)
• Clicks
• Impressions
• Viewable Impressions
• Video View Rate
• Frequency
• Pacing
• Reach
• Amount Spent
• Conversion Metrics (coming soon)
• Install Metrics (coming soon)

Things to know

• Alcohol or special ad category advertisers aren't supported.
• Automated targeting respects your existing brand safety settings and exclusions.
• Use auto-targeting from the start of your campaign for efficient spending.
• Your budget will automatically optimize for manual and auto-targeting, prioritizing the signals that deliver the best performance for your campaign objective.
• Wait at least two weeks before evaluating your targeting performance for complete insights.

¹ Reddit Internal Data, 2024