Demographics
Demographics target redditors based on location or gender. You can easily set up this audience by creating or editing an ad group and choosing your targeting in demographics.
Types of demographic audiences
There are several options for demographics:
- Location targeting: Reach or exclude redditors based on their IP address.
- Gender targeting: Reach men, women, or both so that your message resonates with the right people at the right time.
Location targeting
Location targeting lets you reach redditors based on their IP address at the time the ad is served. By default, ads serve globally. If you need to target or exclude specific locations, you must set those preferences manually.
If you're already including locations, you only need to exclude locations within the ones you've included. For example, if you're promoting rideshare app downloads in California but not San Diego, you would include ‘California' and exclude ‘San Diego, CA.'
Supported locations
Regions, countries, and states are mutually exclusive. Some cities are supported for targeting. For more details, contact your Reddit Ads expert or support.
Since cities, states, and countries often have separate Reddit communities (“subreddits”), we recommend adding community targeting to target these groups.
| Country | Available Targeting Options |
|---|---|
| Australia (AU) | Region, city, and postal code targeting |
| Austria (AT) | Region, city, and postal code targeting |
| Azerbaijan (AZ) | Country-level and city targeting |
| Belgium (BE) | Region and city targeting |
| Brazil (BR) | Postal code and city targeting |
| Canada (CA) | Region, city, and postal code targeting Consider excluding Quebec when targeting Canada with English ads for the best user experience. You can target Quebec separately, but remember that your ads should be in French. |
| Croatia (HR) | Country-level and city targeting |
| Cyprus (CY) | Country-level and city targeting |
| Czech Republic (CZ) | Region and city targeting |
| Denmark (DK) | Postal code and city targeting |
| Estonia (EE) | Country-level and city targeting |
| Finland (FI) | Region and city targeting |
| France (FR) | Region, city, and postal code targeting |
| Georgia (GE) | Country-level and city targeting |
| Germany (DE) | Region, city, and postal code targeting |
| Greece (GR) | Region and city targeting |
| Hungary (HU) | Region and city targeting |
| India (IN) | City and postal code targeting |
| Mexico (MX) | City and postal code targeting |
| Netherlands (NL) | Region and postal code targeting |
| Italy (IT) | Postal code targeting |
| Portugal (PT) | City and postal code targeting |
| Spain (ES) | Region and postal code targeting |
| Sweden (SE) | Postal code targeting |
| Switzerland (CH) | Region targeting |
| United Arab Emirates | City targeting |
| United Kingdom (UK) | Region and postal code targeting |
| United States (US) | Region, postal code, and DMA targeting |
| All other countries | Country-level targeting |
Supported countries
A-D
- Afghanistan
- Aland Islands
- Algeria
- American Samoa
- Andorra
- Angola
- Anguilla
- Antarctica
- Antigua and Barbuda
- Argentina
- Armenia
- Aruba
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belgium
- Belize
- Benin
- Bermuda
- Bhutan
- Bolivia
- Bonaire
- Botswana
- Bouvet Island
- Brazil
- British Indian Ocean Territory
- British Virgin Islands
- Brunei
- Bulgaria
- Burkina Faso
- Cambodia
- Cameroon
- Canada
- Cape Verde
- Cayman Islands
- Chad
- Chile
- China
- Christmas Island
- Cocos Islands
- Colombia
- Comoros
- Cook Islands
- Costa Rica
- Croatia
- Curaçao
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
E-K
- East Timor
- Ecuador
- Egypt
- El Salvador
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Falkland Islands
- Faroe Islands
- Fiji
- Finland
- France
- French Guiana
- French Polynesia
- French Southern Territories
- Gabon
- Gambia
- Georgia (Country)
- Germany
- Ghana
- Gibraltar
- Greece
- Greenland
- Grenada
- Guadeloupe
- Guam
- Guatemala
- Guernsey
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Heard Island and McDonald Islands
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Ireland
- Isle of Man
- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jersey
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Kuwait
- Kyrgyzstan
L-R
- Laos
- Latvia
- Lesotho
- Liberia
- Liechtenstein
- Lithuania
- Luxembourg
- Macao
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Martinique
- Mauritania
- Mauritius
- Mayotte
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montserrat
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- Netherlands Antilles
- New Caledonia
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Niue
- Norfolk Island
- Northern Mariana Islands
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Territory
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Pitcairn
- Poland
- Portugal
- Puerto Rico
- Qatar
- Reunion
- Romania
- Rwanda
S-Z
- Saint Barthélemy
- Saint Helena
- Saint Kitts and Nevis
- Saint Lucia
- Saint Martin
- Saint Pierre and Miquelon
- Saint Vincent and the Grenadines
- Samoa
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Senegal
- Seychelles
- Sierra Leone
- Singapore
- Sint Maarten
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Georgia and the South Sandwich Islands
- South Korea
- Spain
- Sri Lanka
- Suriname
- Svalbard and Jan Mayen
- Swaziland
- Sweden
- Switzerland
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tokelau
- Tonga
- Trinidad and Tobago
- Tunisia
- Turkey
- Turkmenistan
- Turks and Caicos Islands
- Tuvalu
- U.S. Virgin Islands
- Uganda
- United Arab Emirates
- United Kingdom
- United States
- United States Minor Outlying Islands
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican
- Vietnam
- Wallis and Futuna
- Western Sahara
- Zambia
Gender targeting
Gender targeting is in Beta. Housing, Employment & Credit (HEC) advertisers aren't eligible to participate. Contact your sales representative to learn more.
Gender targeting lets you tailor your campaign to reach men or women so that your message resonates with the right people at the right time. For example, if you run a hair salon exclusively for women, you can avoid showing your ads to men. You can select All to turn off gender targeting.
Targeting is based on the gender the redditor sets in their profile.
View and export reporting
Measure insights on the genders you're targeting by viewing your campaign or ad group's insights.
- Go to the dashboard and select the insights for the type of entity you'd like to view.
- Open the actions menu for your entity.
- Select view insights. Statistics on the genders you're targeting will appear.
Best practices
- Gender targeting works best for upper-funnel metrics like awareness and isn't recommended for lower-funnel objectives like purchases.
- We recommend starting with a low daily budget during beta.
- Keep your targeting broad to maximize reach. We recommend enabling audience expansion and combining with wide interests and communities.
Privacy
Read Reddit's privacy policy and what controls users have to learn more about how we leverage user data for ads and what redditors can do to shape their experience.
