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Convert TikTok Ads to Reddit Video Ads

One way you can convert your existing TikTok ads to Reddit is by transforming them into video ads. When a redditor clicks your ad, they'll be taken to a page where the video plays alongside the landing page. 

We recommend reaching out to a Reddit Ads expert to streamline the conversion process with our Bulk Upload Sheet Converter. 

This ad type is recommended if you want to set up your campaigns yourself.

Before you start​

  • Create a Reddit Ads account. Don't have one yet? Here's a great place to start.
  • Get access to a media editor. You'll need this to resize and edit your existing assets. Here are examples of software you can use:
    • Canva (recommended): A free online graphic design tool that has an easy-to-use interface where you can drag and drop media to make your creatives. This is recommended if you only need to make quick edits, like resizing and adding captions. Learn more about Canva.
    • CapCut: A free video editor designed for mobile and desktop use. This is a good option if you need more advanced editing tools like special effects, but it may take more time to learn. Learn more about CapCut.
    • FFmpeg: An open-source software that lets you process media files in the command line. This is recommended if you'd like to simplify the process, you're experienced with using the terminal and don't need to add more elements, like captions, to your video. Learn more about FFmpeg.
    • Adobe Premiere: A paid editing software for professional video editing. This is recommended if you already use the Adobe Suite and want more complex tools.

1. Upload your bulk import sheet​

  1. Go to the TikTok Ads Manager and select Campaign in the main menu. Open campaign
  2. Expand Bulk export/import and choose select Export > All to download your bulk import sheet.
  3. Update the bulk import sheet to match Reddit's template. You can do this by either:
    • Use the Bulk Upload Sheet Converter (recommended): Streamlines the process with our converter tool to ensure a smoother transition of your TikTok campaigns to Reddit. Speak with a Reddit Ads expert for more details.
    • Copying and pasting entries to match the template: Go to Bulk Import and select Export template. Populate the Reddit template with the information from your TikTok one using the instructions. We recommend using one of our templates and editing in Excel to ensure your data is securely and successfully uploaded. Learn more about the Bulk Import tool.

2. Update your creatives​

Now that you've imported your creatives, we strongly recommend updating the size of your creatives for all your video ads. This will help your ads meet our creative best practices and ad unit specifications.

With Canva​

Do you learn better by watching? Here's a video guide on how to update your video with Canva.

  1. In Canva, select Create a design.
  2. Go to Videos, choose Video (1080p), and select Create new design.

    You can choose any size, but it may limit the tooling in Canva and cause black bars to appear for your ad.

  3. Upload your media. You can do this by dragging and dropping or in the Uploads tab.
  4. Adjust your video until it fits the entire page. Alternatively, you can center it and then add a background if you'd prefer to keep the video mostly as-is. 
  5. (Optional) Add captions or make other updates to your creative.
  6. Select Play to preview your video. If everything looks and sounds good, go to File > Download. 
  7. Select MP4 video if not already picked and download your creative.
With CapCut
  1. Open CapCupt on your desktop or in a browser. 

    Looking to download it? Here's where to find it.

  2. Select Create new or import your video from your library.
  3. Drag and drop your video onto your timeline.
  4. Select Ratio and select landscape aspect ratio (16:9).
  5. Resize your video to ensure the most important parts are visible. Alternatively, you can add a background to make it more visually appealing.
  6. (Optional) Add captions or make other updates to your creative.
  7. Select Play to preview your video. 
  8. If everything looks and sounds good, go to Export, choose your resolution and frame rate, and export your video to your device.

    Video ads support up to 30 FPS.

With FFmpeg

For all code examples, {{Your video file}} should be replaced with your file's file name and {{Your output file}} with the name you'd like for your output file, like resized.mp4. Both names should include their extensions.

Before you start:

  • Downloaded FFmpeg. You can find it here.

  • Ensure your video is in an accepted file format. We currently only support MOV or MP4. You can convert it either with or without re-encoding:

    # With re-encoding
    ffmpeg -i {{Your video file}} -c:v libx264 -c:a aac {{Output file}}

    # Without re-encoding
    ffmpeg -i {{Your video file}} -c:v copy -c:a copy {{Output file}}

After downloading and converting your video to an acceptable file format, you can crop the center of your video to match the aspect ratio:

This will remove the top and bottom sections of your video, so elements like text and logos may be affected.

ffmpeg -i input.mp4 -vf "crop=1080:1080,scale=1920:1080" output.mp4
  • {{Your video file}}: Replace this with your file's file name. This should include the extension.
  • crop=1080:1080,scale=1920:1080 :  Center crop and then scale to 1920 x 1080 px. You can choose any other dimensions, but we recommend following 16:9 or 4:3 ratio for best results.
  • {{Your output file}}: Replace this with the name you'd like your file to be. For example, resized.mp4. This should include the extension.

Open the new file and ensure the file has been properly cropped and resized.

Example
# Convert video and encode
ffmpeg -i input.mpeg -c:v libx264 -c:a aac input.mp4

# Crop and resize
ffmpeg -i input.mp4 -vf "crop=1080:1080,scale=1920:1080" output.mp4

3. Upload your final creative​

Ensure your creative follows our best practices and ad specifications and has been properly resized before uploading to the Ads Manager. If you change your video at a later date, your post will reset and you'll lose your comments, awards, and upvotes.

  1. In the Reddit Ads Manager, open the Ads tab and find your ad.
  2. Open More options and select Edit Ad.
  3. In Creative, go to your video and change your file. 
  4. (Optional) Update your thumbnail image. You can either select a frame for your video or replace it with a custom image. Choose thumbnail
  5. Select save to make your changes.

4. Testing and review​

Now that your ads have been imported and their creatives have been updated, they'll be reviewed by our ad review team to ensure they follow our ad policy. Here are some things we recommend you do while you wait:

5. Manage your campaign​

Your ads have been reviewed and are out in the wild! Now what?

Once your ads are live, check in on them periodically and troubleshoot and tweak targeting and bidding if necessary for better optimization. You can also interact with your audience or create more ads.

Looking for inspiration? Generate some headlines with the AI Copywriter or find successful ads and uncover advertising strategies with the Ads Inspiration Library.

Things to know​