Migrate Tiktok Campaigns to Reddit Campaigns
If you're looking to switch from TikTok, we've got the ad formats, targeting, and measurement tools to help you reach your audience in a fresh and engaging way.
You can translate your existing TikTok video ads onto Reddit video ads. Alternatively, you can contact a Reddit Ads expert to take advantage of one of our takeover options. Here's a quick guide to help you choose the best ad type for your campaign.
All these ad types have a CTA, destination URL, and headline. Learn more about our ad unit specifications.
| Video ad | Vertical video (beta) | Video spotlight (beta) | |
|---|---|---|---|
| Description | An ad that shows in conversation and/or community feeds. | An ad that shows your fullscreen video between organic content in the video player. | An ad that shows between organic content in the home and popular feeds. |
| Placement | All feeds except the video player | Video player | Home and popular feed |
| Duration | 2 seconds to 15 minutes Recommended: 5–30 seconds | 5 to 30 seconds | 5 to 30 seconds |
| Recommended resolution | All ratios are excepted, but these are recommended for best results.
| Portrait 9:16 | Portrait 9:16 |
| Fullscreen experience | ✓ | ✓ | |
| Visibility | Desktop and mobile | Mobile only | Mobile only |
| Availability | Self-serve | On request | On request |
- Video Ad
- Vertical video (beta)
- Video spotlight (beta)
A video ad that shows either in the feed and/or conversation placements. When a redditor clicks your ad, they'll be taken to a page where the video plays alongside the landing page.
You can reach search traffic by enabling automated targeting with keyword targeting.
You can also reach out to a Reddit Ads expert to use our Bulk Upload Sheet Converter and streamline the conversion process.
We recommend resizing your creative for optimal performance with this ad type. Learn how to convert your ads.
This ad type is recommended if you want to set up your campaigns yourself.
This ad type is available exclusively as part of one of our takeover packages. Contact a Reddit Ads expert today to get started.
Show your ad between organic content in the video player for mobile users. Tapping your video will show video controls and your headline.
You won't need to resize your creative if you select this ad type.
This ad type is available exclusively as part of one of our takeover packages. Contact a Reddit Ads expert today to get started.
Show your ad between organic content in the home and popular feeds for mobile users. Redditors can tap your video to view it in fullscreen.
When not in fullscreen, your profile icon, headline, promoted label, and username will be overlaid on top of your video. Your video will also be slightly cropped, so some of the upper and lower parts won't be visible.
You won't need to resize your creative if you select this ad type.
Speak with a Reddit Ads expert
If you want to speed up the process and make it easier, working with a Reddit Ads expert is a great option. An expert can help you:
- Skip the resizing step and expedite the process from creation to persuasion.
- Launch vertical video and video spotlight takeovers, letting your ads take more vertical real estate.
- Help with your campaign setup with guidance tailor-made for you.
- Gain access to the Bulk Upload Sheet Converter, saving you time by streamlining the converting process so you can focus on creating great ads.
Alternatively, you can choose to launch your campaigns yourself as video ads.