About Lead Generation Ads (Beta)
Lead generation ads collect key information like names, emails, and job titles from prospective customers without needing to leave Reddit. Lead generation ads help redditors interested in your products and services sign up for updates and incentives from your business.
Key features
| Feature | Description |
|---|---|
| Collect information directly in your ad | Choose, reorder, and mark your fields as required to get the information you're looking for. |
| Optimize leads in real-time | Monitor response volume on the dashboard down to the ads level. |
| Create ads with users in mind | Lead generation ads are designed for mobile users. |
| Easy data download | Save metrics for all your forms across your ads with one click, or utilize our Zapier integration to automatically send new leads to your CRM. |
Considerations
- Ads and forms must comply with Reddit's lead generation policy and terms.
- You pay when redditors click on the creative or call-to-action (CTA) button. You can calculate your cost per lead by downloading the lead report and comparing it to your campaign spend. Learn more about campaign objectives and bidding.
- Leads may take up to ten minutes to appear on the dashboard in the Ads Manager. If your lead doesn't appear in the Ads Manager after this period, contact our support team.
- Leads are stored for up to 90 days. We strongly recommend downloading lead data or integrating with Zapier to save this information.
Limitations
- Custom fields and carousel ads aren't supported.
- Lead generation ads are auto-optimized for clicks, not leads.
- Company emails and names will not be validated in the Ads Manager. We recommend using the Reddit Leads Integration with Zapier to validate company emails.
- Auto-retargeting isn't supported. Create a customer list to retarget this audience.
- Gender targeting is disabled for lead generation ads. Zip code targeting is limited to ad groups with an audience size of at least 1,000.
- Downloading a lead generation submission only tells you the data collected from redditors in the form, not the ad group or ad that generated the lead. Separate each ad into an ad group in a separate campaign to track this information.
- You can't change to a different form after creating your ad. To select a different form, create a new ad.
Set up a lead generation campaign
You can easily set up a lead generation campaign using Advanced Create. Advanced Create lets you choose objectives, targeting, delivery, and creatives for your ads. Unlike Simple Create, you can take full advantage of our targeting capabilities, like choosing which communities (“subreddits”), locations, and audiences you'd like to target. Learn more about creating lead generation campaigns.
Manage lead generation data
You can manage lead generation data on the dashboard. Since this data is deleted after 90 days, we strongly recommend downloading it regularly. You can also send this data to your customer relationship management (CRM) system using Zapier.