Lead Generation Ads

Principle: Lead Generation campaigns on Reddit may not inappropriately target or collect Reddit user data.  

Policy: The use of this ad format to gather sensitive categories of user data, to gather user data via deceptive means, or to gather data users do not expressly agree to share, is prohibited. User information gathered via this product may not be used to inappropriately build profiles of Reddit users. Advertisers using Lead Generation Ads must have a privacy policy on their landing page. Ads must comply with all of Reddit’s Ads Policies, as well as the additional restrictions stated below. 

Lead Generation ads are prohibited for the following products and services: 

• Dating Services
• Financial/crypto products and services
• Gambling and gaming related services
• Healthcare products and services
• Political ads
• Recreational drugs and related products and services

All advertisers utilizing this ad format must work directly with a Reddit Sales Representative. To contact Reddit Sales, please click here.