Lead Generation Ads Terms and Conditions
Effective Date: August 7, 2025
Last Revised: July 7, 2025
These Reddit Lead Generation Advertising Terms (the “Lead Gen Ads Terms”) govern your access to and use of Reddit’s Lead Generation advertising product (“Lead Gen Ads”) and any Ads Services related to Lead Gen Ads. These Lead Gen Ads Terms are incorporated into the Reddit Advertising Services Agreement and are subject to all terms and conditions, policies, rules, and other provisions in the Ads Services Terms. Any terms that are capitalized but not defined in these Lead Gen Ads Terms are defined in the Ads Services Terms. You acknowledge and agree that Lead Gen Ads are a Beta Product and Service.
ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE REDDIT ADVERTISING SERVICES AGREEMENT. YOU ARE REQUIRED TO USE BINDING INDIVIDUAL ARBITRATION TO RESOLVE ANY DISPUTES RATHER THAN JURY TRIALS OR CLASS ACTION. UNLESS YOU OPT-OUT PURSUANT TO SECTION 18 OF THE REDDIT ADVERTISING SERVICES AGREEMENT, YOU AND REDDIT WAIVE ANY RIGHT TO RESOLVE DISPUTES IN A TRIAL, CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.
1. Lead Gen Ads
Lead Gen Ads allows Reddit users (each, a “User”) to submit certain information (e.g., email, name, and phone number) to you by clicking the call to action in your Ad and completing a submission form (such information, “Lead Gen Collected Data”). You may use Lead Gen Collected Data for your own bona fide marketing purposes as agreed to by the User.
When you create a Lead Gen Ad, you will be required to include language in your Lead Gen Ad to inform Users that: (i) Lead Gen Collected Data will be provided to you, and that you may contact Users with marketing materials; and (ii) you will use Lead Gen Collected Data in accordance with your privacy policy. You will also be required to include a link to your privacy policy within each Lead Gen Ad.
2. Your Use of Lead Gen Collected Data
You are solely responsible for the collection and use of Lead Gen Collected Data, and ensuring that such use is for bona fide marketing purposes and complies with all applicable laws and regulations (including Data Protection Laws), your privacy policy, and any additional terms in your Lead Gen Ads. You must indemnify Reddit, and Reddit will have no liability to any party (including any User): (i) under your privacy policy; or (ii) with respect to your use of Lead Gen Collected Data following your receipt of such Lead Gen Collected Data from Reddit. If you share Lead Gen Collected Data with someone acting on your behalf, you are solely responsible for ensuring their compliance with these Lead Gen Ads Terms.
Lead Gen Collected Data will be available to you for up to 90 days from the time it is submitted by a User.
You agree to obtain all consents required by applicable laws and regulations (including Data Protection Laws) regarding any collection, disclosure, use, and security of Lead Gen Collected Data submitted to you through Lead Gen Ads. You may not sell Lead Gen Collected Data or use it in any manner that violates applicable laws or regulations (including Data Protection Law).
If a User opts out of your use or requests the deletion of their Lead Gen Collected Data following your receipt of such Lead Gen Collected Data from Reddit, then you will honor such request promptly and in any event as required by your privacy policy and applicable law or regulation (including Data Protection Law).
You agree to protect any Lead Gen Collected Data from unauthorized access, loss, and misuse, including via the encryption of stored information behind a secured server network and organizational, contractual, technological and managerial safeguards. You will immediately notify Reddit of any unauthorized access to Lead Gen Collected Data that becomes known to you, and you will cooperate (at your own expense) with any investigation regarding any such unauthorized access.
Reddit may enable you to obtain your Lead Gen Collected Data through a Third-Party Platform. If you choose to obtain your Lead Gen Collected Data through a Third-Party Platform, you represent and warrant that you have the consents necessary (in your privacy policy or otherwise) to share such data with the applicable Third-Party Platform and you agree that your use of any such Third-Party Platform is at your own risk, and you assume full responsibility for any harm and liability resulting from such use. You understand that such a Third-Party Platform may have additional terms in place for such integration and sharing of data and that these are additional to and separate from these Lead Gen Ads Terms and the Ads Services Terms.
3. Privacy
You and Reddit agree to Process any Personal Data you obtain through your use of Lead Gen Ads pursuant to these Lead Gen Ads Terms and the Reddit Advertising Data Processing Agreement (“DPA”). The DPA is expressly incorporated herein by reference and applies in addition to these Lead Gen Ads Terms. For the avoidance of doubt, no other data processing agreement will apply to Personal Data you obtain through your use of Lead Gen Ads pursuant to these Lead Gen Ads Terms.
4. Modification and Termination
Reddit may modify, suspend, or terminate your access to, or the availability of, Lead Gen Ads at any time in its sole discretion. Additionally, you agree to immediately erase and cease all use of any Lead Gen Collected Data at any time, as requested in Reddit’s sole discretion, including without limitation, in the event of any actual or suspected violation of these Lead Gen Terms and/or misrepresentations made to Users through your Lead Gen Ads.