Modeled Conversions

Conversion modeling estimates conversions that would otherwise be unattributed due to signal loss caused by tracking limitations and privacy restrictions. Our models predict whether a Reddit ad interaction likely led to an online conversion, helping you better understand the effectiveness of your campaigns when direct tracking isn’t possible.

These predictions may be included in your conversion reporting metrics to provide a fuller picture of campaign performance.

Key benefits

• Enhanced reporting: Fill in the gaps caused by tracking limitations and privacy restrictions, giving you a more complete picture of campaign performance.
• Better insights: Unlock visibility into previously unattributed conversions, offering a clearer understanding of campaign effectiveness and guiding smarter optimization decisions.
• Signal loss resiliency: Maintain performance by adapting to evolving privacy and advertising standards, ensuring campaigns remain effective.

How it works

For ad interactions where conversion data is partial or missing, we use data on actual observed conversions to train machine learning models and identify patterns that help us estimate missing conversions. These results are combined with directly attributed conversions and made available in reporting.

We continuously monitor and validate our models and only include conversions in your campaign reporting when we are highly confident in the accuracy of the results.

Supported reporting metrics

You can hover over the column header or tooltip for a given metric in reporting to see if modeled conversions may be included.

General Performance

• Goal (Ad Group)
• Total Result
• Cost Per Result
• Click Through Result
• View Through Result
• Result Rate

Conversion

• Clicks
• Click: Purchase
• Click: Add to Cart
• Click: Add to Wishlist
• Click: Lead
• Click: Sign Up
• Click: Search
• Click: View Content
• Click: Page Visit
• Views
• View: Purchase
• View: Add To Cart
• View: Add to Wishlist
• View: Lead
• View: Sign Up
• View: Search
• View: View Content
• View: Page Visit
• Engaged Clicks
• CPA
• eCPA: Purchase
• eCPA: Add to Cart
• eCPA: Add to Wishlist
• eCPA: Lead
• eCPA: Sign Up
• eCPA: Search
• eCPA: View Content
• eCPA: Page Visit
• Purchase ROAS (Return on Spend)
• Size
• Cart Size: Purchase
• Cart Size: Add to Cart
• Cart Size: Wishlist
• Total Value
• Total Value: Purchase
• Total Value: Add to Cart
• Total Value: Wishlist
• Total Value: Lead
• Total Value: Sign Up
• Average Value
• Average Value: Purchase
• Average Value: Add To Cart
• Average Value: Wishlist
• Average Value: Lead
• Average Value: Sign Up

Things to know

• This feature is automatically enabled for advertisers using the Reddit Pixel alone.
• Modeled conversions are only estimated for web conversion events, not app install or app conversion events.
• Product-level reporting breakdown for shopping campaigns is supported in the report center.