Deceptive, Untrue, or Misleading Advertising

Principle: Don't lie or mislead Reddit or Reddit users in your ads.

Policy: Reddit prohibits advertisements that are deceptive, untrue, or misleading. Advertisers must ensure the content of their ad is verifiable and truthful.

Examples of deceptive, untrue, or misleading advertising:

Irresponsible use of the word “free”
Making exaggerated claims without proof or evidence by a reasonable basis
Using overly provocative or sensational content
Misleading or deceptive use of data
Promotion of malicious software
Unverifiable claims or statements
False information passed off as fact or truth
Withholding information on pricing, terms, or expenses