Share Conversions with Google Tag Manager

Easily track your Reddit ad performance and conversions by setting up the Reddit Pixel and Conversions API (CAPI) with Google Tag Manager (GTM). This lets you reuse existing tags and efficiently track key metrics in GTM.

Before you start, ensure you have a Google account and access to your website.

Pixel setup in the Events Manager

1. Set up and publish your web container
2. Link your account in the Ads Manager
3. Set up events in the event setup tool or GTM
4. Test your integration in the Pixel Helper or Events Manager
5. (GTM event setup only) Verify your web container

Manual CAPI setup

1. Set up your web container in the Events Manager
2. Publish your web container and add it to your website
3. Create an access token
4. Set up and publish your server container
   1. Create a Reddit Conversions API tag for every conversion event
5. Verify your container