Gambling and Gaming Related Services
Principle: To ensure legally compliant and transparent advertisers are allowed to advertise without exploiting or glorifying gambling and gaming.
Policy: Gambling and Gaming (“Gambling”) ads that promote the exchange of money or other items of value are permitted to run on Reddit, but with certain restrictions. All gambling advertisers must be pre-approved and work directly with a Reddit Sales Representative. Advertising is subject to the restrictions listed below, industry advertising standards, and relevant local laws, and is only available in certain countries.
Contact Reddit sales, or schedule a call with us.
Gambling and Gaming
Advertisements that promote any game of skill or chance, including lotteries, where money or other items of value are exchanged or at stake are classified as gambling.
Any permitted advertisements for gambling or gaming are subject to the restrictions listed below, industry standards, and relevant local laws.
Examples of gambling where money or other items of value are exchanged or at stake that require account management by Reddit sales under this policy:
- Online casinos, gambling, and games
- Sports betting and sports books
- Fantasy sports
- Brick and mortar casinos that promote gambling and other types of gaming
- Contests and sweepstakes
- State and national lotteries
- Casino-themed gambling apps
- Social gaming and gambling with others
- Gambling for and with gaming skins
- Tips and advice for gambling, sports, betting
Restrictions for Permitted Advertisements
As a restricted product, gambling and gaming ads on Reddit must do the following:
- Comply with applicable local laws and regulations
- Comply with all applicable licensing requirements laid out by your regional gaming authority
- Comply with applicable industry advertising standards laid out by your regional or country's gaming authority.
- Only be served on communities permitted by Reddit
- Include terms and conditions of all games, including information on odds of winning in creative or on the landing page
- Avoid targeting or appealing to minors or support-related subreddits
Gambling and Gaming Prohibitions
- Ads for gambling addiction and treatment programs
- Ads that encourage or glorify gambling or gaming are prohibited
- Unrealistic claims or guarantees of winning are not allowed
- Must not appeal to minors
- Display imagery of sensitive, vulnerable, or impressionable groups
- Display imagery of alcohol, tobacco, or other controlled substances
Exceptions to the Policy
- Games that are free and where no money or other items of value are exchanged or at stake
- Brick and mortar casinos that emphasize non-gaming elements, e.g., hotels, parties, restaurants
- Gambling related paraphernalia including, e.g., card counters, dice, boards
- Trade publications and industry information