Ads Products Policy
Lead Generation Ads
Principle: Lead Generation campaigns on Reddit may not inappropriately target or collect Reddit user data.
Policy: The use of this ad format to gather sensitive categories of user data, to gather user data via deceptive means, or to gather data users do not expressly agree to share, is prohibited. User information gathered via this product may not be used to inappropriately build profiles of Reddit users All ads must comply with all of Reddit’s Ads Policies, including the additional content restrictions stated below.
All advertisers utilizing this ad format must work directly with a Reddit Sales Representative. To contact Reddit Sales, please click here.
The following content is prohibited on Reddit’s Lead Generation ad tools:
- Products or Services in violation of Reddit’s Prohibited Ads Policies, including: Counterfeit Goods, Weapons and Related Products, Adult Sexual Products, Tobacco, etc.
- Products or services related to Cannabis, Alcohol, Gambling, or Dating
- Political, issue, or advocacy content
- Content related to contentious cultural topics, tragedies, disasters, or other content in violation of the Offensive, Obscene, or Inappropriate Ads Policy
- Healthcare Products and Services content related to prescription drugs, medical devices, addiction services, and products, services, or treatments for specific medical conditions or diseases.
- Financial Products and Services, including for Crypto and NFTs, related to loans, debt, credit, or offering investment or trading services.