Additional Text Deprecation

Starting February 2025, the Additional Text field will no longer be available for new ad creation. This change is designed to improve ad consistency across all placement types, align with the consumer experience, and ensure better performance optimization. 

Here's how this change will affect your ads:

• Existing ads with Additional Text will continue to run until the campaigns end
• You won't be able to:
  • Create new ads with Additional Text
  • Edit the Additional Text field for existing ads

To prepare for this change, we recommend:

• Updating your ad copy to fit within the standard 300-character headline
• Consider alternatives such as:
  • Free-form ads for longer copy
  • Adjusting visual assets to include additional messaging
  • Using carousel ads to include multiple captions

Reddit's Additional Text Feature was designed to accommodate advertisers who require legal disclaimers and/or regulatory information. The feature will remain available for these partners. Please reach out to your sales representative for assistance.